Camp Rock was produced by Alan Sacks and directed by Matthew Diamond. The film’s music was created by Paul Brown, Julie Brown, Karin Gist, and Regina Hicks. The movie is labeled as a musical, romantic family comedy.
The 94 minute film, starring the Jonas Brothers – Nick, Kevin and Joe – and Demi Lovato, is the story of a prestigious Rock Camp that every musically inclined kid dreams of attending. The films message is “Don’t fit in, stand out!”
The announcement for the summer movie was made back on January 25, 2008. The film was available earlier online (June 17) for Disney Channel OnDemand subscribers. Camp Rock was also available to watch online after its television airing – the first Disney Channel movie to ever be. Camp Rock was also the first Disney Channel movie to air on ABC Family (ABC’s Wonderful World of Disney). The June 21 showing on ABC was hosted by the Jonas Brothers.
The weekend of the premiere, the Disney Channel deemed “Camp Rock Weekend,” with the channel turning over hosting responsibilities to Demi, Joe, Nick, and Kevin.
Camp Rock has aired, or will be premiering, in the US, Canada, Australia, New Zealand, the UK, Spain, Brazil, Latin America, Portugal, France, Italy, Germany, Japan, Italy, and Southeast Asia.
The Camp Rock: Extended Rock Star Edition DVD and Blu-Ray Disc will be released on August 19, 2008 in the US, September 26, 2008 in Australia, and November 2008 in all other countries. The behind the scenes of the movie airs on the Disney Channel on July 13 at 8 PM.
On the Disney Channel website, Camp Rock fans can join the Camp Rock community by chatting with other fans, playing games, reading notes from the cast, watching videos, listening to music, downloading wallpapers, creating t-shirts, and using their phones to text and learn more “Rock Information.”
Merchandise for Camp Rock is sold exclusively at Target stores and online. Available products include clothing, bedding, bag, dolls, toys, and books.